In this article, you’ll learn:
In a country known for luxury living and world-class services, the pet industry in the UAE has often lagged behind in one key area: digital convenience. Until now.
Fetchway, a soon-to-launch AI-powered platform co-founded by Dubai-based designer and entrepreneur Patrick Schvartzman, is preparing to reshape the way pet owners and businesses connect across the Emirates. Designed from the ground up to be far more than a pet business directory, Fetchway offers a smart, seamless ecosystem that blends discovery, bookings, digital pet passports, loyalty rewards, reviews, and messaging — all in one place.
But this isn’t just about convenience. It’s about trust, transparency, and efficiency — three things the fragmented pet care landscape in the UAE has sorely lacked.
I discovered a common problem after I got my first dog here in Dubai — Kira, a Japanese Akita Inu,” said Schvartzman. “I spent way too much time trying to find a vet I could actually trust. I went through six different clinics before I found one I was comfortable with. Searching Google, hopping between neighborhoods, reading endless reviews — it was exhausting. And that’s just vets. What about trainers? Groomers? Boarding? I realized this wasn’t just my problem — it was everyone’s. That’s when the idea hit: what if there was a Yelp, but built specifically for pet businesses in the UAE? One place to compare, book, and trust — with real transparency and AI helping to match you with the best options.
He added:
When I got my second puppy, Maximo, he swallowed a small piece of plastic, and I found myself frantically calling everywhere trying to find a clinic that could see him immediately — and wouldn’t charge a fortune. I don’t think any pet owner should have to go through that stress. With Fetchway, you’ll be able to sort, filter, and connect instantly — without a dozen phone calls.
If you’ve ever tried to find a last-minute vet, compare grooming services, or book a trainer without spending hours digging through random websites and WhatsApp messages — you’ll understand why Fetchway was created.
The UAE’s pet industry has grown rapidly, but discoverability remains scattered, and most businesses lack the tools to provide a frictionless digital experience. Fetchway addresses this by offering:
What makes Fetchway unique is that it doesn’t just cater to pet parents. The platform is also packed with tools to help pet businesses grow, manage bookings, and showcase what makes them exceptional. Whether you’re a solo dog trainer or a full-scale vet hospital, Fetchway gives you a powerful digital storefront — with no coding or complex onboarding.
Fetchway is now moving into the development phase in partnership with Avantlis Digital Services, bringing its AI-powered pet care ecosystem to life. The platform is expected to launch before the end of 2025, with a goal of having the majority of UAE-based pet businesses listed by the time it goes live.
By early 2026, Fetchway will begin its Business Onboarding Program, allowing verified businesses to take control of their profiles, engage directly with pet owners, and access a powerful suite of digital tools — including bookings, loyalty rewards, messaging, and more.
“We’re not just launching a directory,” Schvartzman explains. “We’re launching a smarter way for pet owners to find and trust businesses — and for those businesses to grow through meaningful, tech-enabled relationships.”
One Response
Do you guys need beta tester? I’ve had this problem before, so i know exactly where you guys are coming from. Would love to see this in action, let me know 🙂